special look for Giro d'Italia
In May, pink is certainly the most popular colour in the World of cycling, and Northwave – one of the most established Made in Italy brands – also paid its tribute to the 99th Giro d'Italia, with a really special look for some of the riders equipped with Extreme, Northwave's top-range road shoes. An unmistakable pink-camo design that characterizes the shoes' upper, and that already caught the eye on many in the early days of the Corsa Rosa, started on Friday May 6th.
"Giro d'Italia is one of the most important races in cycling season, and certainly the most popular among Italian fans", said Northwave's founder and owner Gianni Piva. - "We wanted to pay tribute to the top cycling race in Italy with a special coloration. In over 20 years of activity, our Italian roots have been a leit motiv in everything we have done, and the Giro brings up unique feelings and memories for all of us"
In the 2016 edition, Northwave will try to repeat the four stage wins claimed by Lampre-Merida's riders last year: Sacha Modolo (2 wins), Diego Ulissi and Jan Polanc (one each) were among the top riders in the three weeks of race.
Extreme are the new top-range road shoes designed by Northwave. Characterized by a reflective silver look, Extreme adds to an unmistakable appearance an unprecedented visibility even in low-light situations. The evolution of the Extreme Tech Plus shoes, Extreme ensures the best power transmission with its unidirectional carbon sole, compatible with the special NW-Speedplay adaptor, leading to the lowest stack height between foot and pedal.
The upper, designed with Northwave Biomap technology to make it compatible to every foot's shape, is realized with a special light microfiber. The integrated heel with interior directional fiber material provides perfect stability while pushing on pedals, keeping the foot in position with no slippings, while Northwave added a further power strap to the double SLW2 rotor, in order to guarantee a more adherent and precise fit even for those with slimmer feet.
Much more Informations www.northwave.com